Video marketing can be an effective way to inform an audience about your business, or promote a particular product. In this article, we’re discussing the basics of video marketing, and the Amazon Ads video solutions that you can incorporate into your video marketing strategy.
As you might’ve guessed, video marketing is when businesses use video content to advertise. These videos can be shown across channels, whether it’s social media, TV, or even their own website. Amazon Ads has several different video solutions that you can use to market your brand, including options that appear on Fire TV and Twitch.
There are many benefits to using video marketing. It allows for a lot of creativity that other mediums just can’t beat. There’s so much to consider when making a compelling video: the visuals, the sounds, the script, the pacing, and more. This can all play a role in how well your ad captures a customer’s attention.
Video content is also fairly versatile, as it can play in a number of different places. While text ads are usually limited to search engines, video ads can appear on TV, websites, and beyond.
Finally, video content allows you to show off a product or service in ways that other mediums just can’t. For example, if you’re trying to showcase the power of a blender you sell, neither a text ad nor static image will be able to capture what it’s like to use the product in real time.
Interested in creating a video marketing campaign with Amazon Ads? Here are some of the solutions you can use!
Amazon Live Video Ads
Amazon Live allows businesses to connect with customers in real-time via interactive livestreams. Brands can sponsor livestreams hosted by top influencers, or host their own and have complete control over the stream.
Amazon DSP Video Ads
Amazon DSP (short for Amazon Demand-Side Platform) allows marketers to programmatically buy OTT and online video ads, so that they can reach customers on and off Amazon, even if they don’t actually sell products on Amazon.
OTT Video Content
Over-the-top video advertising (or streaming TV), is video content that appears via streaming services. As more and more consumers choose streaming over cable, this particular channel has become a crucial component of many businesses’ marketing strategies. Amazon’s OTT ads appear on Amazon Freeve, Fire TV’s News app, live sports, and Twitch.
Sponsored Brands Video
Sponsored Brand Videos help customers discover the products you sell as they’re shopping on Amazon. If your product fits a user’s search term, the ad has a chance of appearing. This format is ideal for concise videos that provide context, information, or testimonials regarding an individual product.
Twitch Video Ads
Twitch is an extremely popular streaming platform that caters to influencers in gaming, cooking, music, and more. Twitch video ads are unskippable and above-the-fold, and appear across devices.
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