Amazon recently launched a new program that allows influencers to share their favorite products, and get paid for it, all with one convenient link. This program, called the Amazon Influencer Program, allows people with substantial social followings on Youtube, Facebook, Instagram, or Twitter to create a storefront to showcase their most loved Amazon products, all while earning a commission on each qualifying purchase. Influencers enrolled in the program will receive their own page on Amazon with an exclusive vanity URL that houses links to all of their most loved products and can be shared on varying social media channels, making it easier for their followers to shop. This feature comes in handy when linking products just isn't an option, or if you have multiple recommendations to share at once. Gone are the days where an influencer’s product links get lost in the noise. Now, they are all housed in one shoppable spot, streamlining the process of connecting their followers to their recommended products.

Influencers across all industries are able to participate in this program as long as they have a substantial number of followers and good engagement numbers on their social media presence. In order to become a participant, one must apply. Twitter and Youtube content creators can receive real-time approval, and the process for Facebook and Instagram creators can take up to 5 days. This program is similar to Amazon’s other notable program, Amazon Associates. This new program is an extension of the first since it allows influencers to have a place to house all of their favorite products, rather than making commission off of individual product links.