Have you ever wanted to track the impact of your non-Amazon marketing campaigns that lead to your Amazon store? In the past, this task may have seemed impossible, but with Amazon Attribution, you can finally see how your external campaigns are impacting sales on Amazon. Sound interesting? Then read on to learn all about Amazon Attribution: what it is, how it works, and who can use it.
Amazon Attribution is a free tool that allows users to track and measure the performance of non-Amazon marketing campaigns on Amazon. In other words, it allows brands to understand how well their campaigns, which are 1) running on websites besides Amazon, and 2) driving users to their Amazon products or Amazon storefront, are performing. This marketing solution can be used for a variety of campaign types, including search, display, social, and email.
Amazon Attribution measures impressions, clicks, page views, purchases, and more! (If you’re familiar with Amazon conversion metrics, you’ll notice a lot of overlap). Users can also download reports as Excel files to get more insight into their performance. The four main types of reports are campaign reports, channel publisher reports, keyword/creative reports, and products reports.
Any sellers (in participating countries) enrolled in the Amazon Brand Registry are eligible to use Amazon Attribution, along with vendors, KDP authors, and agencies with clients that sell on Amazon.com. Sellers in all North American countries, and many European ones, are eligible.
The tool can be used with the self-service console, or through the Amazon Ads API. With the latter, you can merge third-party and Amazon Attribution sales data.
Amazon Attribution is a real game changer. Like we mentioned before, for Amazon sellers, tracking off-Amazon campaign results was once an impossibility. For any sales that didn’t come directly from Amazon ads, it was anyone’s guess where those sales came from, and figuring out how to attribute off-site ads to sales was a real challenge.
With Amazon Attribution, that’s all changed. It allows advertisers to measure the full impact of their campaigns, from start to finish, which can help advertisers know where to optimize. That, in turn, leads to more sales.
Want to get started with Amazon Attribution? Before anything else, create an advertising account. Then, select which products you want to measure conversions for. Finally, generate and implement tags across your different ads to begin collecting data. Simple!
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Did you know that Relevance Advisors is a Verified Amazon Ads Partner? We’re trained to help you achieve your advertising goals on Amazon, using Amazon Attribution and other great tools. Reach out to chat with an advertising expert today!
