It’s no secret that Amazon is the juggernaut of ecommerce websites, and with over 8,500 items being sold by US-based sellers every minute, businesses have to find ways to make themselves stand out amongst the crowd. Amazon Advertising is one way to do just that. Today, we’re taking a look at one of Amazon’s more popular forms of advertising: Sponsored Products. If you’ve ever shopped on Amazon, you’ve probably seen these types of ads in the search results. But how do they work, and what are the benefits to running these types of ads? Read on to find out.
Amazon Sponsored Products are CPC ads that promote specific products from your Amazon store when customers search for certain keywords. Advertisers simply provide the keywords for which they would like their product or products to appear, and then the ads show alongside regular results on Amazon.com.
Even if you’ve never advertised on Amazon before, the platform makes it easy to get started. After you’ve registered to begin running ads, simply click “Create campaign” in your account, and select “Sponsored Products”. Then, choose the products that you want to sponsor. Ideally, these products should have detailed product pages, with high-quality images and comprehensive descriptions. (PS. Make sure that these products are in stock, or your ads won’t run).
From here, you’ll need to begin refining your campaign. Which keywords do you want to target? Who is your audience? Do you want to use a daily budget, or a lifetime budget? Once you’ve made these decisions, you can give your campaign a name and set your advertising timeline. Don’t have an end date in mind? Not to worry! Simply set the campaign to run without inputting an end date.
Now, you’re ready to launch! Publish the campaigns and check performance regularly. Modify bids and budgets as needed, and make sure that you’re not appearing for any irrelevant keywords (if you are, you can add those queries as negative keywords). You can also check out this Best Practices Guide to further optimize your campaigns.
Budget-Friendly: Because you’re only paying when a customer clicks on the ad, this advertising option is a budget-friendly one. You can also choose between daily and lifetime budget options, giving you more control over how and when you spend. There aren’t any monthly fees, so there’s no need to worry about additional costs upfront.
Reporting: Sponsored Products provides a comprehensive reporting dashboard, which is useful for optimizing your campaigns and in understanding whether you’re reaching your goals.
Drive Sales: Most importantly, Sponsored Products can help advertisers get eyes on their products and, therefore, increase sales. The ads take customers directly to the product page, where they can easily make a purchase in just a couple clicks!
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Interested in running Sponsored Products ads? Relevance Advisors is a Verified Amazon Ads Partner, meaning we’re trained to help you achieve your advertising goals on Amazon. Reach out for assistance today!
