With over 150 million American users and 1.7 billion users worldwide, there’s no doubt that the social media platform – and its short-form video format – appeals to a wide audience. You might be surprised to know, however, that TikTok is also “the preferred advertising environment for both brands and their audiences”.
Today, we’re helping businesses like yours get the most out of TikTok by showing you all the advertising tools that the app offers. After reading our guide, you’ll be ready to create and share your TikTok ads with the world!
In-Feed Ads
As users scroll their feed, they’ll occasionally be met with a short video. These videos are vertical, contain audio, and have a call-to-action at the bottom. In-Feed Ads feel native to the platform, reach users where they are, and allow businesses to get creative with their advertising and participate in viral trends. All of the ads we discuss today are essentially some flavor of In-Feed Ads; the difference lies in where they appear and the source of the content.
Pulse
Think of Pulse as prime time advertising. With it, your ads will appear next to the top 4% of trending content.
Promote
If your company creates organic content on the app, you can easily boost it using TikTok’s Promote feature.
Spark Ads
With Spark Ads, user-generated content can be turned into an advertisement. A business can promote an influencer’s TikTok that mentions them, making it a particularly engaging ad strategy for people who want a more genuine review of your brand.
Top Feed
This ad solution places your video in the first In-Feed ad slot after users open the app.
TopView
Visually, TopView ads are similar to basic In-Feed ads. The difference is that TopView allows your ad to be the first thing a user sees when they open the app.
Video Shopping Ads
This type of ad is crucial for any e-commerce business, and allows users to easily transition from your video to the checkout page.
Branded Mission
This is a three-in-one advertising solution that allows businesses to crowdsource content from TikTok creators. You can then select the most brand-relevant videos from a shortlist of the top-performing videos to be a part of your media campaign.
Creative Exchange
If you need a little help producing your video ads, you can be paired with a creative professional! You’ll be provided with end-to-end support as you develop and launch your ads.
Creator Marketplace
Looking for a creator/influencer to collaborate with? TikTok Creator Marketplace (TTCM) makes it easy. You can search for relevant content creators by things like topic, audience gender, and audience age. Once you’ve found someone, you can contact them directly through TikTok Creator Marketplace.
How to Get Started
Advertising on TikTok is easy!
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If you need help with your paid social presence on major social media platforms like TikTok, reach out to Relevance Advisors today for a consultation. Our team would love to hear from you.
