A Guide to Keyword Generator Tools

Written by: 
Molly Niemczyk
06/11/24

A keyword generator tool can be a crucial part of a comprehensive keyword strategy, so it’s important to understand how it works. Today, we’re explaining what a keyword generator tool is and why it’s important, as well as providing a few examples of tools that you can use today.

 

What is a Keyword Generator Tool?

Keyword generator tools allow online businesses to identify keywords relevant to their business and the content they produce. A keyword generator can analyze hundreds of millions of queries to generate a list of the keywords most likely to improve SEO and SERP rankings.

 

Why Use a Keyword Generator Tool?

A keyword generator tool is a great way to enhance your business’s SEO performance. After all, if you’re trying to create high-ranking content, knowing which keywords to include or theme your content around is half the battle. A keyword generator tool can help you to develop a strong and competitive content strategy.

Of course, you can always conduct keyword research manually, and indeed, it’s a good idea to keep an eye on up and coming search queries and high-ranking keywords. But a keyword generator allows you to conduct much of that research in a fraction of the time, saving you hours of labor-intensive research.

Finally, keyword generators can be crucial to effective PPC advertising. Keyword generator tools can help you to identify trending or cost-effective keywords that you can bid on, thereby optimizing spend and creating a more effective PPC campaign.

 

Examples of Keyword Generator Tools

Ahrefs’s Free Keyword Generator: This tool allows you to enter up to ten keywords, and then generates multiple keyword ideas reports. Users can do a deep dive on any given keyword and see estimated search volume, traffic potential, and more! Best of all, keywords are grouped into “parent topics,” allowing users to look into various subtopics in order to find long-tail variations of the keywords they’re researching.

Google’s Keyword Planner: This research tool lets users find search terms related to their business, and provides search volume data, bid estimates, competition levels, and more for suggested keywords. These keywords can be added to a keyword plan and shared across your team.

SEMrush’s Keyword Magic Tool: When a user enters a topic into this tool, they’ll be presented with a list of relevant keywords, which can then be saved in the platform’s Keyword Strategy Builder.

 

Our team of experts at Relevance Advisors is here to help you develop a well-rounded keyword strategy. Reach out today to learn more about our services.

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