Are you looking for new ways to advertise your B2B business? Well, you’re in luck; Google Ads just announced two new campaign types at Google Marketing Live 2023 on May 23rd. Here’s everything we know.
Google Marketing Live is Google’s annual showcase event. The company shares its latest solutions and other updates via a livestream. The event is perfect for users who want to know more about the company’s up and coming projects and innovations.
This year’s livestream saw many different announcements, almost all of them centered around AI. But the two announcements we want to focus on have to do with Google Ads, and the new campaigns that will soon be made available to advertisers.
Video view campaigns - as their name implies - are meant to maximize views on YouTube in comparison to in-stream skippable CPV campaigns. They’ll work on a cost-per-view basis, and can come in many of the traditional video ad formats, including YouTube Shorts and in-stream ads.
This type of ad will allow advertisers to create a single video ad that can fit various placements across YouTube. Specifically, when creating a new campaign, users will be able to select “Views strategy,” in order to get more views across the platform. The option reads:
“Ads are shown across a variety of formats, including skippable in-stream ads, in-feed ads, and Shorts ads to get more views for your budget.
Bid strategy when using a variety of ad formats is Target CPV (cost-per-view). This allows you to set the average amount you’re willing to pay for a view.”
Demand gen campaigns are ads that are eligible to show across YouTube Shorts, YouTube in-stream, Discover, Gmail, and more, with the goal of driving conversions. This campaign type is just one of Google’s many recent AI-powered endeavors, as it will use artificial intelligence to perform a wide variety of tasks. This includes creating lookalike audiences, tailoring audience segments, and measuring conversions.
Unlike lookalike audiences of the past, lookalike segments for Demand Gen campaigns will be created with the help of AI. Advertisers need only provide a seed list, and then choose the level of reach that the lookalike segment will have.
The global beta for Video View campaigns will begin sometime this month. As for the Demand Gen campaigns, we expect to see these very soon, as Google has been quick to release its other AI-powered projects in recent months, such as Bard. However, at the time of this article’s publication, we did not have a specific release date for either campaign type.
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Want to know more about advertising with Google Ads, and how it can help your business succeed? Relevance Advisors is a marketing agency based in Atlanta, GA with the expertise to help your eCommerce business thrive. Have questions or need help getting started? Reach out to us here for a consultation.
