When people need a product or service, they often start their search online. At that moment there is an opportunity to enter the consideration set. Your goal is to be present when potential customers search, and once they arrive at your website, you want them to take an action — whether that is an online purchase, filling out a lead form, or viewing a video. Relevance Advisors helps companies define, measure, and achieve their online marketing goals.

We offer three primary services:

Pay Per Click (PPC): With paid search, you control your spending, your message, your landing page, your geographical target, and the time of day that your ads show. It is this control that makes paid search so popular with advertisers. To web searchers, the sponsored links don’t feel like ads because they are relevant. Your customers find the products and services they want at the time they are looking for them, and you generate sales within your target cost per conversion.

Search Engine Optimization (SEO): Search engine optimization involves long-term investment of time and resources in content. In order for the search engines to view your website as the authority for a particular keyword, you need to demonstrate thought leadership in that topic and offer information that is distinct from your competitors. Content creation is an ongoing process, and the search engines’ algorithms change constantly. Therefore, SEO requires an ongoing commitment to staying relevant.

Web Analytics: Analytics helps you to measure everything that happens on your website: metrics like page views, unique visitors, time on site, traffic sources, and bounce rates. You can use this information to improve your user experience and your conversion rate. It also gives you an objective measure of your paid and organic search traffic over time. It’s not just about quantity of traffic, but quality of traffic — ensuring that qualified customers reach your site and can efficiently convert. Optimizing the post-click experience is key to improving your return on investment (ROI).