VWO Engage: A Different Way to Reach Customers

Written by: 
Molly Niemczyk

Are you trying to nudge your customers into the next step of the buyer journey? Discourage cart abandonment? Let buyers know about your latest and greatest deals? VWO Engage may be just the tool you’re looking for.


An Introduction to VWO Engage

VWO Engage (previously known as PushCrew) is designed to help businesses engage their customers with personalized web push notifications or Facebook Messenger campaigns. With this tool, you can engage subscribers and encourage them to convert. It’s a unique alternative to regular retargeting ads, and allows you to engage with visitors who looked at your products but didn’t make a purchase.

A self-proclaimed way to “reach your audience beyond their email inbox,” VWO Engage is a unique way to promote sales and other offerings to interested customers. The tool allows you to reach customers on Facebook or on their browser, even when they’re not on your site. It’s a great way to prevent cart abandonment or let loyal customers know about new deals.


Web Push Notifications on Desktop & Mobile

VWO Engage uses two methods of messaging, the first of which is web push notifications. According to their website, VWO Engage’s web push notifications have 4x the click-through rate (CTR) of emails. Users are able to opt in to their notifications with the click of a button; there’s no need for them to provide an email or other information.

You can create automated messages that are dependent on your visitor’s “real-time website behavior” and encourage them to take the next step in the buyer’s journey. Best of all, VWO Engage’s reach isn’t limited to desktop; the tool allows businesses to easily reach customers on mobile or tablet, no app required.


Messaging Customers on Facebook Messenger

VWO Engage meets customers where they are. With over 1.3 billion users on Facebook Messenger, it’s an excellent place to reach people who are interested in what your business has to offer. According to VWO Engage, by using their tool on Facebook Messenger, you have the potential to get 15x the CTR of emails.

Here’s how it works: You can promote new arrivals or other promotions and send them straight to a user’s Messenger app. They can ask follow-up questions in the same thread, allowing you to engage with them on a more personal level.



VWO Engage is appealing to the spontaneous shopper, and to customers who don’t want their inbox to be cluttered with promotional emails. It’s just one part of the VWO Platform, which allows businesses to test new ideas, get valuable insights, and create a valuable roadmap for testing.

Are you interested in news ways to reach customers? Our team of experts at Relevance Advisors has experience with VWO Engage and similar tools. Reach out today to learn more about how we can help you communicate with your website visitors in new and engaging ways.

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