With the rise of AI Overviews, ChatGPT Search, and other generative search tools, it’s more important than ever to make sure that your business is built with GEO strategies in mind. For example, GEO tactics like bulleted lists and conversational language are supposed to help your content be more “digestible” for AI models. But how do you know that implementing these tactics is actually making a difference?
Mentions.so is a new tool that helps brands analyze and optimize their visibility on various AI platforms. Let’s talk about how Mentions.so – and other tools like it – can help you better understand the impact of your GEO efforts.
Mentions.so uses real AI answers to determine how your brand stacks up against competitors, and provides insight into the general sentiment towards your brand by various AI models. You can even track when real answers mention your business to get a better understanding of how your business is being represented by AI answers.
Mentions.so uses the data that it gathers to provide comprehensive, informed recommendations for your brand. If AI tends to mention that your brand doesn’t have a lot of reviews compared to competitors, for example, Mentions.so might recommend that you add testimonials, or encourage reviews from more customers. If you aren’t appearing in the results for certain queries, Mentions.so will recommend some actions that you can take. You can use this information to inform your GEO strategy, and recognize how your current efforts are influencing your AI rankings.
The tool will also show you how much traffic is coming from different AI models, so you can better understand which tools your customers are using to find your business. Use this information to bolster your presence on specific AI models.
To start using Mentions.so, create an account and provide your website domain. This will allow the tool to begin tracking traffic from AI models. Then, select the prompts you would like to monitor. Mentions.so will recommend prompts that it thinks are relevant to your brand, but you can also add your own manually. Finally, you can examine a Daily Performance Report to discover powerful strategies to improve your AI rankings.
Interested in Mentions.so? For as little as $49/month, you can begin tracking AI responses and relevant prompts that lead to your business site. Upgrade to $99/month for more prompts, more domains, and more AI responses.
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