Google historically assisted advertisers in tracking calls within their ads. Now, with Website Call Conversions, Google AdWords includes call tracking after a user clicks an ad. This enhancement will give advertisers significantly more insight into an area most advertisers do not currently measure.
After a user clicks to the advertiser’s site, Google can dynamically generate a phone number to replace the default number on the site. This call tracking number can be customized to match the color and styles of the website. When a user calls the number, Google will attribute the call back to the campaign and keyword that influenced the call.