As the online world continues to become more and more mobile, it is necessary to ensure that your business is prepared to serve customers both at home and on the go. The world changed drastically in 2020, and the stats on mobile device use reflect that change. The global average time spent on mobile devices has grown to 4.2 hours per day, a 30% increase from two years prior. Additionally, Google’s algorithm uses your mobile responsiveness to rank your business on Maps. If you want to show up locally for customers looking for your goods and services, ensure that your site is loading quickly and works correctly.
If you want your website to be noticed and prioritized by Google and other search engines, your on-page SEO must be up-to-par.
It is also essential to take simple steps to make your site look good from a mobile device. You can do this by using a larger font (16-20px is standard), getting your message across quickly by limiting text and using bullet points when possible, making your CTA buttons stand out on the page, and simplifying drop-down menus.
The 3-Pack is Google’s method of displaying the top three local SERP results. It takes into account the user’s location as well as the relevance and reputation of the business. Initially, local packs featured the top ten results, then seven, and now three. Google implemented these changes to help users find the best options near them as quickly as possible.
Let’s say you own a coffee shop in South Orange, New Jersey. When a potential customer searches for “coffee shops near me” on their mobile device, their results will look like this:
For most businesses, Google includes location, ratings and reviews, photos, phone numbers, hours, a website link, and directions. It is vital to ensure that your Google My Business account contains all of this information so that Google can recognize when your business will be a relevant result. Getting into Google’s 3-pack can be very profitable, as 76% of people who performed a mobile search visited one of the top three locations within 24 hours and 28% made a purchase.
Ranking in Google’s 3-pack is crucial because this group appears above the #1 organic search ranking. To view any other ranked businesses, customers must click “more places” on a mobile device instead of continuing to scroll through options.
So how does Google determine which companies deserve to be in the three-pack? Google uses many local ranking signals. According to Moz, the eight most important ranking factors are:
Core Web Vitals, a benchmark for metrics that help quantify user experience, recently became ranking signals with Google’s June 2021 core update. So, the more optimized your Core Web Vitals are, the better chance Google will favor your site. These help measure load time, relevancy, interactivity, and page responsiveness and include the following:
As people continue spending more time on their mobile devices, it is increasingly important to focus on your company’s mobile SEO to reach customers. It may seem daunting at first, but by breaking this process down into manageable steps, you can rank highly on Google and gain more clients than ever before.
Need help optimizing your site’s SEO? Don’t know where to start? Our team at Relevance Advisors would be happy to help. Schedule a call today.