An Introduction to Klaviyo

Written by: 
Molly Niemczyk

Klaviyo is a powerful software platform that allows store owners to deliver personalized email and SMS messages to their customers. If you’re an ecommerce business looking to bolster your online marketing efforts, consider making Klaviyo an integral part of your strategy.


How Does Klaviyo Work?

Klaviyo uses automation to send messages to customers that are catered to each individual’s stage in the buying process, something it’s adept at thanks to its position as a multifunctional platform. The software not only stores customer data, but also delivers messages to those same people, allowing businesses to create meaningful relationships with their customers and experiment with their messaging more effectively.

Klaviyo offers a long list of native integrations, including Shopify, Magneto, and Facebook. This makes it easy to pull data from one platform right into Klaviyo with no hassle. But what if you use a custom software that isn’t in their directory? No problem. Klaviyo has an open API that allows you to create a direct integration.


Klaviyo in Action

With Klaviyo, you can create specific customer lists and segments that suit your business’s needs. These can be based on all sorts of different parameters, from location to acquisition source. You can even create a list of customers who have spent over a certain amount, or who have subscribed to your newsletter. 

Say you want to discourage cart abandonment. You can create a list of customers who have added products to their cart, but haven’t completed the checkout process. Then, you create an email or text that will automatically send after a certain point, reminding them that they still have items in their cart. 


Measuring Success

Once you’ve created your segments and automated your marketing, you can start analyzing your results to see what needs to be changed or improved. With pre-built reports at the ready, Klaviyo’s insights are detailed, relevant, and informative. And if you need to customize your reporting dashboard, you can!



Are you interested in automating your email and SMS marketing efforts? Our team of experts at Relevance Advisors has experience with Klaviyo and similar tools. Reach out today to learn more about how we can help you communicate with your website visitors in new and engaging ways.

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