Comparing Product Review Apps for Shopify

Written by: 
Molly Niemczyk

Product reviews are the ultimate social proof that potential customers are sure to be looking for when they decide whether to purchase from your store. If you run an online store using Shopify, there are a number of apps you can integrate that will allow you to easily collect and share customer reviews. Today, we’re looking at two of the most popular apps - Loox and - and comparing the benefits and drawbacks of each.



Loox is a “Shopify reviews and referrals app” that is used by over 100,000 merchants. The app is exclusively built for the Shopify platform, and boasts fast load times and seamless theme integration.

What makes Loox special? It’s the most popular app on Shopify for product reviews and ratings, with a self-proclaimed “beautiful interface” and automated review process. Installation is simple, and the app can send out automated emails in order to collect reviews. 

If you’re still unsure how effective Loox can be, the website claims that its users have collectively seen a 91% uplift in visitor-to-paid conversion, and the app has a 5 star rating on the Shopify App Store with thousands of positive reviews. Customers can try Loox for free by taking advantage of a 14-day trial, after which they can continue using the app for a minimum of $9.99, which gives them access to basic features like Loox’s AliExpress importer. also generates customer reviews for e-commerce stores on Shopify. Buyers can complete reviews from their inbox, and stores can send customers reminders and coupons as needed.

So, how does stand out? Unlike Loox, which specializes in product reviews, can also collect site reviews. And, if you have the same product across multiple shops, you can syndicate product reviews.  While Loox is exclusive to Shopify, also runs on other platforms, like Squarespace and WooCommerce. is also generally less expensive, and offers a free plan, whereas Loox is paid only. Photos and videos can be included in reviews for free on, unlike Loox, which costs a minimum of $9.99. The difference in cost between the two unlimited plans is significant; costs $15/month for an unlimited volume of orders and review requests, while Loox costs up to $599.99/month.


Which One is Right For You?

While both apps are great options for e-commerce stores in need of a reviews app integration, the one that is best suited to your Shopify store depends on your needs as a business. If you want a product reviews app that is well-known and specializes in Shopify’s interface, Loox is a powerful option. If you’re in need of a more affordable solution that can provide both product and site reviews, is the better choice. 


Do you need help optimizing your Shopify store? Relevance Advisors has the expertise and know-how to help your e-commerce company succeed. Reach out today to learn more about the services we offer.

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